In order to reach your audience you need to live where they do – and that’s online. Our targeted digital marketing strategy utilizes the right tools and tactics to ensure your business is always where it needs to be.
What is Social Media Optimization (SMO)?
Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. In other words, it means, getting your customers from social media.
Your customers are in social media and so should you.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. We have a team of social media marketing professionals that will help your business.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
SEO and Digital Marketing
What makes the team at Ideationit stand out is our ability to selectively use the right combination of services to custom-build digital marketing solutions perfectly matched to your business’ needs. We work with you to understand and achieve your strategic goals; our focus is not simply driving traffic to your website, but delivering the right traffic.
Our tailored, end-to-end digital marketing solutions allow us to reach your target audience across multiple platforms, search engines, and social media sites. Let us show you how we can improve your rankings, boost performance, and maximize ROI.
You surely know that being ranked at the top of Google is huge!
What you probably didn’t know is that you can rank for many combinations of keywords based on their search volume, competitiveness, and overall ranking difficulty.
Think of it as covering as much ground as possible to get a little bit of traffic from each area.
By improving your website backend structure, you’ll experience a major shift in ranking. As a leading SEO company in Vancouver, we will show you what needs to be done so you can beat your competition, always be found, and start new business relationships.
Improve your local SEO in Vancouver, make it easy for customers to find you by simply typing the focus keywords related to your business.
On-Site Optimization
Your website is the foundation of how successful the ranking improvement will take place. From broken links and structured pages, to page speed and error pages, we go through each page and analyze what needs to be fixed up. From there we look into the backend structure, meta description tags, internal links, etc. as the SEO in web development plays a major role in overall ranking.
Off-Site Optimization
Following the full website audit outlined above, we will proceed to the off-site SEO audit. This will allow us to understand what is going on outside of the website and which areas require attention. We run a full local search audit in order to understand where your company is positioned compared with the competition.
Keyword Research
We use premium SEO tools to exhaustively research keywords and target the ones that will produce the best ROI. The key factors are keyword relevance, user intent, traffic volume, and competition level.
Backlink Generation
Once we’ve optimized your website for Google’s algorithm, the next step is to generate backlinks (getting other websites to link to yours). This increases your domain authority and your SEO rankings if the backlinks are from high-quality, relevant websites. We don’t offer backlink generation services, but we can work collaboratively with any backlink generation agency.
Social Media Pages
Social media has changed the way people communicate with one another as well as for businesses in how they interact with their customers as well as acquire new customers.
With the rise of the number of users, businesses across social media platforms it has become notoriously difficult for them to create engaging content which works consistently; hence, they sometimes work with social media management companies on the outside or sometimes hire in-house talent that helps them create content which resonates with their audience.
Content across social media should follow a certain kind of design philosophy which may not be possible without a designer having a closer look through the entire process. A designer also helps set the color palette, and what kind of graphics shall be used along with the logo of the business. Thus, designers give a boost to the social media pages of businesses.
Social Media Ads Design
For businesses, a lot of leads and sales they generate are through the ads they put on social media ads. Social media apps provide a lot of ways in which advertisers can leverage to put content that could lead to potential leads and conversions.
However, this is easier said than done as a good ad copy is essential as a lot of advertisers are competing for the ad space. A great copy is not only a delight for the customers but also helps keep the cost of advertising down as good ads are rewarded more easily, and often lead to higher click-through rates; thus, leading to decreased customer acquisition cost (CAC) and higher return on investment (ROI).
Email Design
Email is still an important part of every business’s marketing strategy because email has a higher ROI as compared to some other marketing channels. However, designing a great email is easier said than done.
A great email requires:
- Engaging graphics
- A great copy
- A clear call to action
Thus, requiring harmony between marketers and designers to create the perfect email to be sent to their current and prospective customers or clients.
Sales Funnel Pages
Sales funnels are an important arsenal in any marketer’s quiver. They help move the target audience from different stages to conversion and provide great insights to marketers about their audience; hence, every website owner should use at least one form of click funnel or the other to better understand their audience.
The sales funnel has 6 stages: awareness, interest, consideration, intent, evaluation, and purchase.
All these stages play a different role in nudging the customer to make a purchase or act as a lead and hence marketers work with designers to carefully craft sales funnel pages that drive customers while working on these pages continuously to optimize them for further conversion.
Google Business Profile
If you’re targeting location-based keywords, it’s vital to optimize your Google Business Profile for Google Maps and local SEO pages. We’ll review your Google Business Profile and optimize everything.